Understanding user behaviors and motivations is essential to creating frictionless experiences. My skills in 1:1 interviews, data synthesis, and usability research ensure that every design decision is informed by real user needs.

Crafting intuitive, task-focused interactions that help users achieve their goals without unnecessary complexity. Good design should feel familiar and predictable, with clear controls to guide users and prevent unintended actions.

By analyzing how users think, feel, and interact with a product I ensure designs are easy to learn, effortless to use, and simple to recall—while also helping users prevent and recover from errors.