Increasing product sales 32% by enhancing product discovery
Overview
An $8.1 million healthcare labels provider faced low product sales due to poor product discoverability.
Challenge
The client’s e-commerce site was underperforming due to:
Difficult product navigation, making it hard for buyers to find the right labels.
Lack of user guidance, resulting in confusion and drop-offs before completing a purchase.
User research revealed that procurement teams needed a faster, more intuitive shopping experience with fewer friction points.
Before: User were experiencing choice overload when visiting the Home page.
After: Streamlined hero section provides distinct pathways for users to shop.
Approach
1. User Research & Pain Point Analysis
Conducted usability testing and session recordings to identify where users struggled.
Interviewed procurement managers to understand their purchase behaviors.
Analyzed cart abandonment rates to pinpoint critical drop-off areas.
2. Navigation & Search Optimization
Designed a clearer category structure to streamline product browsing.
Restructured product detail pages for clarity and better decision-making.
Outcome
32% increase in product sales post-optimization.
40% faster product search times, improving the user experience.
Key Takeaways
Faster product discovery = More sales – Improving search and navigation removes buying friction.